And Now a Few Words From Me

Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives! careers! and interests of readers worldwide Klappentext In the often hilarious! always dead-on "And Now a Few Words from Me! " Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos! return clients' rights to the forefront! and--once and for all--eliminate bad ads from the face of the earth.

Détails du produit

• Auteurs: Edwa Dwight Woolsey, Garfield, Bob Garfield, Garfield Bob
• Edition: McGraw Hill Trade
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 15.02.2003
• EAN: 9780071403160
• ISBN: 978-0-07-140316-0
• Thèmes: AdvertisingAge; AdvertisingAge
• Catégorie: Sciences sociales, droit, économie > Economie > Publicité, marketing