Branding Across Borders - A Guide to Global Brand Marketing

Gregory, founder and CEO of a firm specializing in brand strategy and communications, provides marketers with insights and step-by-step strategies for developing successful global brands, and shows how marketers can adapt organizational structures to manage brands in the global marketplace. He examines aspects of reestablishing an existing brand in

Détails du produit

• Auteurs: James R. Gregory, Jack G. Wiechmann
• Edition: McGraw Hill Trade
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 15.11.2001
• EAN: 9780658009457
• ISBN: 978-0-658-00945-7
• Catégories: Sciences sociales, droit, économie > Economie; Unternehmensstrategie, Marke, Markenschutz