Handbook on Brand and Experience Management

Zusammenfassung Explores fresh directions in both brand management research and practice. This book examines such topics as brand attachment, brand permission, and brand meaning. It is suitable for researchers in the areas of marketing, business, management, sociology and psychology.

Détails du produit

• Auteurs: David L. Rogers, Bernd H. Schmitt, Bernd H. Rogers Schmitt, Bernd/ Rogers Schmitt
• Collaboration: David L. Rogers (Editeur), Bernd H. Schmitt (Editeur)
• Edition: Elgar, Edward
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 28.12.2008
• EAN: 9781847200075
• ISBN: 978-1-84720-007-5
• Pages: 328
• Thème: Research Handbooks in Business and Management Series
• Catégorie: Sciences sociales, droit, économie > Economie > Publicité, marketing