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Informationen zum Autor Heidi Mason is Managing Director of the Bell-Mason Group, a Silicon Valley-based venture consulting firm and a Fellow with Diamond Cluster International. Tim Rohner is a Partner with DiamondCluster International, a management consulting firm, where he is a leader in the digital strategy and corporate venturing practices. Inhaltsverzeichnis Part I Laying the Foundation for Innovation Chapter 1 The Venture ImperativeChapter 2 The Fear of VenturingChapter 3 Battling Corporate AntibodiesChapter 4 Building the Business of Building BusinessesPart II A Guide for VenturingChapter 5 Stage 1The Venture Vision: Validating the Concept Chapter 6 Stage 2The Alpha Offering: Building While Planning Chapter 7 Stage 3The Beta Offering: Testing the WatersChapter 8 Stage 4The Market Offering: Calibrating and Expanding Part III Capturing Strategic ValueChapter 9 Ensuring the Future of Corporate VenturingBuilding the VBOAfterword, by Gordon BellAppendix A VBO Business Plan ElementsAppendix B The VBO Board of Advisors AgreementAppendix C Nanyang Ventures's Use of The Bell-Mason Venture Development Framework Appendix D Venture Business Office DiagnosticAppendix E Customer/Application Profile TemplateAppendix F Segmentation Analysis GuideAppendix G Partner Profile Template
