Values-Based Service for Sustainable Business - Lessons From Ikea

Informationen zum Autor Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden. Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden. Klappentext The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business. Zusammenfassung This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value. Inhaltsverzeichnis 1. Introduction, 2. Sustainable Business Embedded in History and Heritage, 3. Values Based Service, 4. Values-Based Service Experience, 5. Values-Based Service Brands and Marketing Communication, 6. Values-Based Service Leadership, 7. Values-Based Sustainable Service Business

Détails du produit

• Auteurs: Bo Edvardsson, Bo (Karlstad University Edvardsson, Bo Enquist Edvardsson, Edvardsson Bo, EDVARDSSON BO ENQUIST BO, Bo Enquist, Bo (Karlstad University Enquist, Enquist Bo
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 31.10.2008
• EAN: 9780415458535
• ISBN: 978-0-415-45853-5
• Pages: 144
• Thèmes: Routledge Studies in Management, Organizations and Society; Management, Organizations and; Routledge Studies in Management, Organizations and Society
• Catégories: Littérature spécialisée > Politique, société, économie > Politique; Sciences sociales, droit, économie > Economie > Général, dictionnaires; Business and Management, BUSINESS & ECONOMICS / Industries / Service, Business & management, Hospitality and service industries, Service industries