Differentiate or Die

Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.

Détails du produit

• Auteurs: Rivkin, Steve Rivkin, Trou, Jack Trout
• Edition: Wiley, John and Sons Ltd
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 05.10.2001
• EAN: 9780471028925
• ISBN: 978-0-471-02892-5
• Dimensions: 155 mm x 230 mm x 20 mm
• Catégories: Ecole et pédagogie > Préparation de l'enseignement > Formation professionnelle; Marketing, Produktmanagement