Mail Surveys - Improving the Quality

Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

Inhaltsverzeichnis

Introduction
The Basics of Question Design
Question Design
The Advanced Course
The Basics of Sampling
Pitfalls in Sampling
The Basics of Avoiding Nonresponse Errors
Additional Ways to Reduce Nonresponse Errors
The Benefits of Aesthetics and Good Management
Preparing the Data for Analysis
A Summary from a Total Survey Design Perspective

Produktdetails

• Autoren: Thomas W. Mangione, Mangione Thomas W.
• Mitarbeit: Thomas W. Mangione (Herausgeber)
• Verlag: O'Reilly
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 18.10.1995
• EAN: 9780803946637
• ISBN: 978-0-8039-4663-7
• Seiten: 144
• Gewicht: 230 g
• Serien: Applied Social Research; Applied Social Research Methods; Applied Social Research Method
• Themen: Sachbuch > Lexika, Nachschlagewerke > Lexika, Enzyklopädien; Sachbuch > Lexika, Nachschlagewerke > Sonstiges; Sozialwissenschaften, Recht,Wirtschaft > Soziologie; SOCIAL SCIENCE / Research, SOCIAL SCIENCE / Statistics, Social research & statistics, Social research and statistics, Social Research Methods