Inspiring & Executing Innovation

Fresh ideas can mean big profits--but only if they make it to market and sell.

If you need the best practices and ideas for creating and delivering new products and services--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Decide which ideas are worth pursuing

- Adapt offerings from the developing world to wealthy markets

- Plan all-new ventures by testing and tweaking

- Tailor your efforts to meet customers' most pressing needs

- Make inexpensive products on a vast scale

- Measure and improve innovation performance

- Avoid classic pitfalls such as stifling innovation with rigid processes

Über den Autor / die Autorin

Produktdetails

• Autoren: Harvard Business Review
• Mitarbeit: Harvard Business Review (Herausgeber)
• Verlag: Harvard Business School Press
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 22.06.2011
• EAN: 9781422162613
• ISBN: 978-1-4221-6261-3
• Serien: Harvard Business School Press; Harvard Business Review; A Harvard Business Review Book; Harvard Business Review on; A Harvard Business Review Book
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management