Increasing Customer Loyalty

Informationen zum Autor If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place. Klappentext How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making yourcustomers loyal and profitable--but don't have time to findthem--this book is for you. Here are nine inspiring and usefulperspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value Zusammenfassung How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not. Inhaltsverzeichnis Stop Trying to Delight Your CustomersCompanies and the Customers Who Hate ThemThe One Number You Need to GrowPutting the Service-Profit Chain to WorkThe Mismanagement of Customer LoyaltyCRM Done RightDiamonds in the Data MineWant to Perfect Your Company's Service? Use Behavorial ScienceBest Face Forward

Produktdetails

• Autoren: Harvard Business Review, Harvard Business Review
• Mitarbeit: Harvard Business Review (Herausgeber)
• Verlag: Harvard Business Review Press
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 03.05.2011
• EAN: 9781422162521
• ISBN: 978-1-4221-6252-1
• Seiten: 224
• Abmessung: 140 mm x 211 mm x 18 mm
• Serien: Harvard Business School Press; Harvard Business Review; A Harvard Business Review Book; Harvard Business Review on; Harvard Business Review (Paper; Harvard business review; A Harvard Business Review Book; Harvard Business Review (Paper
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management; BUSINESS & ECONOMICS / Workplace Culture, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Management, Management and management techniques