Creativity in Groups

Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.

Zusammenfassung

Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.

Produktdetails

• Autoren: Austin Austin Sarat, Elizabeth Mann
• Mitarbeit: Jack Goncalo (Herausgeber), Jack A. Goncalo (Herausgeber), Elizabeth Mannix (Herausgeber), Elizabeth A. Mannix (Herausgeber), Margaret Ann Neale (Herausgeber)
• Verlag: Emerald Group Publishing Limited
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 13.11.2009
• EAN: 9781849505833
• ISBN: 978-1-84950-583-3
• Seiten: 336
• Abmessung: 157 mm x 235 mm x 23 mm
• Gewicht: 638 g
• Serien: Research on Managing Groups an; Research on Managing Groups and Teams
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Sonstiges