Strategic Alliances

Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and more.

Produktdetails

• Autoren: Harvard Business Review
• Verlag: Harvard Business Review Press
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 15.02.2003
• EAN: 9781591391333
• ISBN: 978-1-59139-133-3
• Abmessung: 140 mm x 210 mm x 16 mm
• Serien: Harvard Business Review; A Harvard Business Review Paperback; Harvard Business Review on; Harvard business review; A Harvard Business Review Paperback
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft