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The annually updated and comprehensive guide for entrepreneurs, covering everything from finance, tax and the law to marketing, sales, pricing and budgeting.
Inhaltsverzeichnis
Acknowledgements Update for the Financial Times Guide to Business Start Up 1. You and your ideas 2. Who will buy? 3. A spot of coaching 4. Your business identity 5. Are you sure? 6. The business plan 7. Timing the jump 8. Less than 100 per cent 9. Off the peg 10. Franchises 11. Beating the pirates 12. The right name 13. Getting the message across 14. Getting new customers 15. Building customer relationships 16. How to set a price 17. Choosing your workplace 18. Information technology - and other equipment 19. Professional back-up 20. Getting the right staff 21. Your rights and duties as an employer 22. Your business and the environment 23. Insurance 24. Forecasting 25. Raising the money 26. Staying afloat 27. Moving ahead 28. Not waving but drowning 29. Keeping the record straight 30. Tax 31. VAT 32. Pensions and retirement References Index
Über den Autor / die Autorin
Sara Williams is the founder and Chief Executive of Aim-quoted Vitesse Media PLC, a growing online and print information publisher, specialising in business, investment and tax. Sara is a former investment analyst and lecturer in finance and had a very successful career in financial and business journalism. She has contributed to many major newspapers, including the Financial Times and the Sunday Times and was a weekly columnist for the Daily Express. Sara also wrote for Which? magazine and appeared regularly on radio and TV. She is the author of the FT Guide to Business Start Up and FT Guide to Personal Tax.
