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Informationen zum Autor BRYDON M. DeWITT is President of DeWitt & Associates, Inc., and has been a development professional for more than thirty-five years. In addition to consulting, Mr. DeWitt has made presentations and conducted seminars/workshops for conferees and governing boards. Klappentext A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization.* Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing* Includes templates and samples to provide specific examples to use right away* Offers a new approach to nonprofit fundraising and marketingBased on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program. Zusammenfassung A comprehensive workbook covering all aspects of successful nonprofit development One of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. Inhaltsverzeichnis Foreword xiii Preface xv Acknowledgments xvii Chapter 1 How Does Development Mean? 1 Development is Marketing 2 Development is Holistic 3 Development Includes Fundraising 4 The Development Team 5 The Components of Successful Development Programs 6 Chapter 2 A Clear and Compelling Mission 9 Creating/Re-Creating Your Mission Statement 10 Using the Mission Statement 11 The Good, the Bad, and the Ugly 12 In Summary 14 Chapter 3 Building Ownership through Planning 15 Elements of Successful Planning 16 Establishing the Strategic Planning Committee 16 Conducting the Strategic Planning Committee Meetings 18 Managing the Plan and Achieving Your Objectives 19 Planning for a Capital Campaign 19 In Summary 21 Chapter 4 Creating the Case for Support 25 The Internal Case Statement-Basic Development Tool 26 What the Internal Case Statement Includes 28 The Process of Creating the Internal Case Statement 30 Tips for the Writer 31 Preparing Presentational Case Statement Materials 31 In Summary 32 Chapter 5 Telling Your Organization's Story 33 The Definition and Purpose of Marketing 33 What's in a Name? 35 Get to Know Your Target Audiences 37 Getting the Word Out 38 Using Your Available Human Resources 40 Writing the Marketing and Communications Action 41 Internal Marketing and Communications 43 Being Prepared for Crisis Management 44 In Summary 45 Chapter 6 The Fundraising Program 51 Planning to Succeed 51 The Annual Fund-Acquiring, Keeping, and Growing Donors 55 Raising Major Gifts 62 Planned Giving-Another Way to Raise Major Gifts 73 Capital Campaigns 77 The Role of Special Events in Development 85 Keeping the Friends You Have Made 87 In Summary 90 Chapter 7 Research and Recordkeeping 109 ''Make the Juice Worth the Squeeze'' 109 Where Am I, and What Do I Do? 111 The ...
