Consumerology - The Myth of Market Research, Truth About Consumers Psychology of

Market research is a myth. This title reveals why the findings obtained from most market research are completely unreliable. It exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence and instances of success through ignoring market research, such as Baileys and Dr Who.

Produktdetails

• Autoren: Philip Graves
• Verlag: Brealey, Nicholas
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 02.09.2010
• EAN: 9781857885507
• ISBN: 978-1-85788-550-7
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft; Konsumentenverhalten, Marktforschung