E-Marketing - Theory and Application

Combining academic rigour and practical application, E-Marketing brings togethera theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/e-marketing-theory-and-application. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.>

Produktdetails

• Autoren: Stephe Dann, Stephen Dann, Stephen Dann Dann, Susan Dann, Dann Stephen, Dann Susan
• Verlag: Macmillan
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 11.01.2011
• EAN: 9780230203969
• ISBN: 978-0-230-20396-9
• Seiten: 420
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing; B, Internet marketing, Business and Management, digital marketing, Management science, Online Marketing/Social Media