Mehr lesen
Informationen zum Autor Suzanne Ginsburg is a user experience consultant based in San Francisco! California. She helps companies conceptualize and design software. She works with many different kinds of organizations! from established technology companies to small iPhone startups. One of her favorite aspects of user experience design is exploratory user research which helps uncovers users' unmet needs and inspires innovation. She has conducted exploratory research for online communities! home networking software! and several iPhone apps. Sketching and prototyping also play a big role in her design process. Suzanne is constantly exploring new approaches and evolving her prototyping tool kit. Suzanne is most passionate about products that connect people! such as messaging and social media. These projects often involve cross-platform design which looks at the user experience across the web! desktop and iPhone. Suzanne is also interested in the field of augmented environments! particularly software that helps users learn about the people! objects! and places around them. Suzanne is an experienced speaker and writer. She regularly presents at meetups! UX book clubs! and conferences. She also maintains a UX blog! iPhone UX Reviews ! where she reviews iPhone apps and provides advice on iPhone app design. Suzanne has a Masters Degree in User Interface Design from UC Berkeley's iSchool and an undergraduate degree in Business Management from Cornell University. You can learn more about Suzanne at Ginsburg Design . Klappentext 69987240 Zusammenfassung With over a quarter million apps in the App Store! it has become increasingly challenging for app designers and developers to differentiate their apps. The days are long gone when it was possible to crank out an app over the weekend and refine it after receiving a few not so flattering user reviews. Users now have choices -- lots of them. If your app is difficult to use or doesn't meet their needs! finding another one is just a tap away. To illustrate! consider the ever-growing field of Twitter clients. There are hundreds of variations in the App Store but only a handful stand out from the pack (such as Tweetie or Twitterific). For most apps! it boils down to one thing: the user experience. The same is true for countless other categories within the App Store; well-designed apps are more likely to attract and retain users. Of course there are other critical aspects of iPhone app development: the coding! the marketing! the customer support. All of the elements must come together. Designing the iPhone User Experience will help you tackle the user experience part of the iPhone challenge. Three key themes will be reinforced throughout the book: Know thy user! the Design Lifecycle! and Attention to Detail: Know Thy User Millions of people depend on iPhone apps to get them to work! find their next meal! and stay in touch with family and friends. Professionals of all kinds also rely on iPhone apps: doctors look up drug interactions; photographers fine-tune lighting; cyclists find the best routes. To truly understand how your apps can fit into their lives! designers and developers must learn how users do things today! what's important to them! and what needs have not been met. Part II! Introduction to User Research ! will introduce a variety of user research methods. The Design Lifecycle Award-winning designs rarely happen overnight; they usually only occur after many rigorous design cycles. To illustrate this point! consider USA TODAY's iPhone application! which went through at least seven iterations for the article view in their app. These kinds of iterations should happen before you launch your app! since it will save valuable time and money! not to mention the headaches a bad design could create for you...
