Essential Persona Lifecycle - Your Guide to Building and Using Personas

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. This guide helps to build and use personas - from planning, creating, and launching.

Produktdetails

• Autoren: Tamara Adlin, Tamara (Experience Strategist Adlin, Adlin Tamara, John Pruitt, John Adlin Pruitt, Pruitt John
• Verlag: ELSEVIER SCIENCE BV
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 04.05.2010
• EAN: 9780123814180
• ISBN: 978-0-12-381418-0
• Seiten: 240
• Serie: Morgan Kaufmann
• Themen: Naturwissenschaften, Medizin, Informatik, Technik > Informatik, EDV > Informatik; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Sonstiges; BUSINESS & ECONOMICS / Production & Operations Management, BUSINESS & ECONOMICS / Quality Control, Production & quality control management, Production and quality control management, product design; product designers; user-centered design