E-Commerce Adoption and Small Business in the Global Marketplace - Tools for Optimization

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

Produktdetails

• Autoren: Geoff Simmons, Brychan Thomas
• Mitarbeit: Geoff Simmons (Herausgeber), Brychan Thomas (Herausgeber)
• Verlag: Business Science Reference
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 31.01.2010
• EAN: 9781605669984
• ISBN: 978-1-60566-998-4
• Seiten: 370
• Abmessung: 221 mm x 286 mm x 24 mm
• Gewicht: 1190 g
• Themen: Naturwissenschaften, Medizin, Informatik, Technik > Informatik, EDV > Allgemeines, Lexika; Ratgeber; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Einzelne Wirtschaftszweige, Branchen