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Informationen zum Autor Ralph R. Roberts is an award-winning and internationally acclaimed real estate agent, speaker, sales coach, consultant, and author. His articles have been featured in a host of national publications, online and in print, and he has authored and coauthored numerous books, including Walk Like a Giant, Sell Like a Madman; Advanced Selling For Dummies; Cross-Cultural Selling For Dummies; Mortgage Myths; and Foreclosure Myths, all from Wiley. For more about Ralph, visit AboutRalph.com. Klappentext An expanded and updated new edition of the ultimate guide to successfully selling anything Based on the popular weekly seminars he originally developed and delivered to his own sales staff, Ralph R. Roberts's 52 Weeks of Sales Success takes you on a week-by-week tour through a year of sales dominance. Inside, you'll discover a treasure trove of sales-generating, profit-boosting wisdom that will help you reach your full potential--no matter what you sell or to whom you sell it. Originally published in 1999, this highly effective and popular sales resource has now been updated and expanded to address important issues for today's high-tech workplace and highly competitive and very global sales environment. 52 Weeks of Sales Success includes much more than just the basics of selling; it's also packed with cutting-edge advice on entrepreneurial selling, maintaining positivity, developing effective systems, and turning problems into opportunities. Put it all together and you've got the ultimate guide to modern selling, full of smart, effective advice on: Setting sales goals and devising a plan to achieve them Treating sales as a business rather than a job Formalizing procedures and tasks Hiring assistants to take on some of the work Prioritizing for improved efficiency Getting to know your products, your clients, and yourself Delivering unbeatable customer service Under-promising and over-delivering Promoting yourself and your business Honing your networking skills and nurturing relationships Using the Internet and social media to improve sales Learning from your mistakes And much more Zusammenfassung 52 Weeks of Sales Success! Second Edition is a new update of Ralph Roberts' popular sales guide! first published in 1999. Based on his series of weekly sales seminars! this book delivers the same energy and sales-generating! profit-boosting wisdom for salespeople who are determined to reach their full potential. Inhaltsverzeichnis Preface xi Acknowledgments xv Week 1 Start Now 1 Do the Hardest Thing First 1 Tell Everyone You Know What You Do 2 Remain Positive 3 Work For Today, Tomorrow, and Your Future 3 Stick to It 4 Week 2 Stay Put 6 Week 3 Cultivate an Entrepreneurial Mindset 9 Procure Tools and Resources 9 Market Yourself 11 Hire Employees (Assistants) 11 Build a Sales Team 12 Week 4 Project a Positive Attitude 13 Surround Yourself with Positive People 14 Seek Out Positive Ideas 14 Banish Negativity and Self-Defeatism 15 Master the Art of Positive Talk 15 Week 5 Set Goals 18 Associate with Fellow Goal Setters 19 Set a Goal 19 Set a Deadline 20 Break Down Your Goal Into Milestones 21 Week 6 Devise a Plan 22 Essential Elements of a Business Plan 22 Business Description 23 Market Focus 23 Situation Analysis 24 Vision Statement 24 Revenue Projections 25 Budget 26 Start-Up Money 26 Week 7 Develop Systems and Procedures 28 Document Your Job 29 Identify Procedures 30 Delegate the Work 31 Week 8 Hire an Assistant 32 ...
