Political Polling - Strategic Information in Campaigns

Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

Inhaltsverzeichnis

Chapter 1 Preface
Chapter 2 Campaigns, Democracy, and the Need for Information
Chapter 3 Purpose, Limited Budgets, and When to Poll
Chapter 4 What Kind of Poll?
Chapter 5 Writing Questions: Language and the Script
Chapter 6 Pulling a Sample: Who Votes, Sample Size, and Representativeness
Chapter 7 Callers and Calling
Chapter 8 The Crucial Part: Analysis and Developing a Campaign Plan
Chapter 9 Reports and Recommendations
Chapter 10 Tracking Polls and the Undecided
Chapter 11 A Final Note on Polling and Democracy
Chapter 12 Appendix: A Sample Report
Chapter 13 Bibliography

Über den Autor / die Autorin

Jeffrey M. Stonecash

Zusammenfassung

Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

Produktdetails

• Autoren: Jeffrey M. Stonecash, Stonecash Jeffrey M.
• Verlag: Rowman and Littlefield
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 25.07.2008
• EAN: 9780742561311
• ISBN: 978-0-7425-6131-1
• Seiten: 188
• Abmessung: 159 mm x 235 mm x 19 mm
• Serien: Campaigning American Style; Campaigning American Style
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Politikwissenschaft > Politische Wissenschaft und Politische Bildung; POLITICAL SCIENCE / Political Process / General, POLITICAL SCIENCE / History & Theory, Political science & theory, Political structure & processes, Political science and theory, Political structure and processes