Intellectual Capital in Enterprise Success - Strategy Revisited

Informationen zum Autor Dr. Lindsay Moore is the founder and CEO of KLM! Inc.! a management consultation firm that specializes in strategy! planning! branding! marketing! knowledge management! and the management of intellectual capital assets. She has published many articles and has served as a keynote speaker at numerous national and international conferences.Lesley Craig! Esq.! is one of the country's most well-respected intellectual property attorneys. Ms. Craig has had a varied career in technology and law spanning thirty years! with law practices in D.C.! California! and Denver. She is often called a "rainmaker" and entrepreneur! and has been recognized as such by being named both the "Best of the Bar in IP" and "Outstanding Woman in Business" by the Denver Business Journal.Dr. Moore and Mrs. Craig currently teach intell-ectual asset management at George Washington University Law School in Washington! D.C. Klappentext Solid! theoretical foundations to managing the newest class of assets: Intellectual CapitalIn enterprise! the future belongs to those who are most adept at leveraging intangible! intellectual capital assets as the new means of economic production in the new economy. Intellectual Capital in Enterprise Success brings this new knowledge to the forefront to help you harness and deploy your company's intellectual assets.Praise for Intellectual Capital in Enterprise Success: Strategy Revisited"Moore and Craig provide fresh insights and practical ideas that will help anyone who manages intellectual assets. It's become all too easy to miss the strategic and ethical implications of licensing programs and focus on short-term goals. Those who read this book will be a step ahead of their competitors in driving successful and appropriate intellectual asset management practices."-Mark Chandler! Senior Vice President! General Counsel! and Secretary! Cisco Systems! Inc."With intellectual capital increasingly driving the growth! and indeed stimulating the creation of dynamic new companies! there is a need for a volume that highlights its critical relationship with corporate strategy. The wide experience of these authors in the business! legal! and academic worlds makes them exceptionally well qualified to draw together this stimulating analysis of the key issues."-Bob Boad! Head of Trade Marks! BP plc"Without doubt! Lindsay Moore and Lesley Craig have established themselves as thought leaders in the world of intellectual capital management. This new book will prove indispensable to anyone interested in learning more about what is clearly one of the key business drivers of the twenty-first century."-Joff Wild! Editor! IAM magazine"The explanations and suggested actions in this book will be understood by IP practitioners worldwide. This book goes beyond patent enforcement into the many strategies used in advanced intellectual asset management."-Kenny Masaki! Shobayashi International Patent & Trademark Office! and former EVP! Discovision Associates"This book contains some important and revolutionary ideas that are remaking the world of finance and the traditional divisions between tangible and intangible assets."-Steve B. Warnecke! COO/CFO! The Children's Hospital Foundation! and former CFO! Frontier Airlines! and SVP Strategic Planning! Western Union Zusammenfassung Solid! theoretical foundations to managing the newest class of assets: Intellectual CapitalIn enterprise! the future belongs to those who are most adept at leveraging intangible! intellectual capital assets as the new means of economic production in the new economy. Intellectual Capital in Enterprise Success brings this new knowledge to the forefront to help you harness and deploy your company's intellectual assets.Praise for Intellectual Capital in Enterprise Success: Strategy Revisited"Moore and Craig provide fresh insights and practical ideas that will help anyone who manages intellectual assets. It...

Inhaltsverzeichnis

Dedication. Acknowledgements. Part I. The Field of Play. Chapter 1. The Rise of Intellectual Capital and the New Economy. Chapter 2. The Theory of Intellectual Capital. Chapter 3. The New Role of the Law in Enterprise Strategy. Part II. The Changing Rules. Chapter 4. The Law in Flux. Chapter 5. Intellectual Asset Management. Part III. Strategy Revisited. Chapter 6. Intellectual Asset Strategies. Chapter 7. Corporate Strategy during the Era of Intellectual Capital. Chapter 8. Strategy and the Future. Addendum. The Ethics of Intellect Asset Management.

Produktdetails

• Autoren: Lesley Craig, Leslie Craig, Lindsa Moore, Lindsay Moore, Lindsay Craig Moore
• Verlag: Wiley, John and Sons Ltd
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 25.04.2008
• EAN: 9780470224793
• ISBN: 978-0-470-22479-3
• Seiten: 196
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management