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During the past decade, thousands of former state-controlled companies in more than 100 different countries have entered the private sector. These firms range in size and commercial significance from small family-owned kiosks in Russia to some of the largest, most influential corporations in Western and Central Europe, Latin America, and Asia. Miller provides a comprehensive, business-oriented perspective on the origin and geographic expansion of the privatization movement, and describes the methods that governments use and the objectives they hope to achieve in the divestment of state assets. He identifies the formative influences on these new companies, as well as the operating needs created by the privatization process. Privatization-intensive markets are examined in relation to their importance, type of companies involved, and the challenges they present. Miller's book also discusses alternate methods of market expansion, such as reaching newly privatized firms through a strategic marketing program. His book will be essential reading for academicians and graduate students in international business and world trade, as well as their practitioner counterparts in corporations and multilateral development agencies.
Inhaltsverzeichnis
The Privatization ProcessPrivatization Perspective
Establishing Program objectives
The Pre-Privatization Program
Privatization Methodology
The Post-Privatization Program
Market DynamicsMarkets in Transition
The West European Experience
Latin America
Asia
Obstacles to the Post-Privatization ExperienceOperating Risks
Assessing Commercial Risk
Crime and Corruption
Inadequate Infrastructure
Competing with the SOE
Operating StrategiesStrategic Business Alternatives
Strategic Alliances
Restructuring the Privatized Enterprise
Technology Transfer Arrangements
Marketing and Sales Strategies
Index
Über den Autor / die Autorin
RUSSELL R. MILLER is an international marketing consultant with wide and varied experience in marketing and strategic planning. For more than 20 years he was the senior vice president of international marketing for Zenith Electronics, and he has also held positions with AT&T, General Electric, Unisys, Ampex, and Boeing. As a recent advisor to the World Bank, the United Nations Development Programme, Vienna-based UNIDO, and the IESC, his assignments included those centering on the emerging markets of the former Soviet Union and on issues involving privatization, enterprise restructuring, and the conversion of defense industries into competitive, commercial enterprises.
