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Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.
Inhaltsverzeichnis
Introduction Foreword 2013 Winners The Jury Awards Ceremony Annual Report Grand Prix 2013Midttrafik, "Back on the Bus" McDonald's, "Great Coffee" The Microloan, "Small Change" Troy Public Library, "Burn After Reading" Food & Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive IntegratedIndex
Bericht
The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great. Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, Lowe/SSP3, Bogota (praise for Epica Book 26)
