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This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
Inhaltsverzeichnis
Introduction
Part I - The Big Picture
1. Advertising in Popular Culture
2. Advertising's Relationship with Marketing: Spouse, Hook-Up, or Problem Child?
3. Advertising Media: From National to Global
4. Advertising and Consumption
5. Advertising and the Economy in Sweden
6. Politics and Advertising
7. 'The Proper Study of Markets is Woman': Gender and Advertising since 1880
8. Representation Matters: Race and Ethnicity in Advertising History
9. Class in Advertising History
10. Advertising and Empire
11. Advertising Colonial Congo
Part II - The National Experience
12. The Historical Development of Advertising in Kenya from the Nineteenth to Twenty-First Centuries
13. Advertising in Nigeria: Origins and Development
14. The Development of Modern Advertising History in China
15. Advertising History of South Korea in the Nineteenth and Twentieth Centuries
16. Advertising History in Japan: From the Edo Period to the Internet Era
17. Advertising in Thailand
18. Arab Advertising in the Nineteenth and Twentieth Centuries
19. The Evolving Nature of the Advertising Industry in Israel
20. Advertising and Germany: Professional Development, Cultural Conflicts, and Political Entanglements
21. The History of Advertising in France
22. Catching the Eye of the Beholder: Italian Advertising in the Twentieth Century
23. Cultural Values Reflected in Twentieth Century Irish Television Advertising
24. Advertising in Britain
25. Advertising in Latvia in the Twentieth Century: Finding Its Own Voice
26. Advertising across Political Divides: Consumerism and Ideology in Imperial and Soviet Russia
27. Animating Corporate Communications: Advertisers, Agents, and Audiences in the United States 1870-1920
28. Evolution of the 21st Century Advertising Industry in Mexico: Concentration of Power in the Past and Present
29. Advertising in Brazil: Professional Fields and Consumption Images
30. Overcoming the Tyranny of Distance: Australian Advertising over the Nineteenth and Twentieth Centuries
Über den Autor / die Autorin
Robert Crawford is Professor of Advertising in the School of Media and Communication at RMIT University, Melbourne, Australia.
Jackie Dickenson is Honorary Fellow in the School of Historical and Philosophical Studies at the University of Melbourne, Australia.
