Strategic Media Relations in the Age of Information

Über den Autor / die Autorin

Dustin W. Supa is Senior Associate Dean and Associate Professor of Public Relations at Boston University. His research focuses on media relations, the use of visual persuasive devices, the history of public relations, and the application of modern critical social theory to public relations.

Lynn M. Zoch is Professor Emerita and was the founding Director of the School of Communication at Radford University. Her research involves the intersection of research and theory with the practice of public relations, and focuses on media relations, nonprofit public relations, and organizational legitimacy.

Produktdetails

• Autoren: Dustin W. Supa, Lynn M. Zoch
• Verlag: Oxford University Press USA
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 20.01.2020
• EAN: 9780190844271
• ISBN: 978-0-19-084427-1
• Abmessung: 156 mm x 235 mm x 11 mm
• Themen: Schule und Lernen > Unterrichtsvorbereitung > Berufliche Bildung; Public Relations, BUSINESS & ECONOMICS / Public Relations, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies