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Informationen zum Autor Brian Lawley is the CEO and founder of the 280 Group, the world's leading product management consulting and training firm. Pamela Schure is director of products and services with the 280 Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other companies. Klappentext Create a winning strategy for your product Gather customer and market feedback to maximize revenue Master persuading your team The essential guide to seamless product management Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more. Includes a free download of Product Management Lifecycle Toolkit(TM) templates (Microsoft Office format), a $99 value. Inside... Product management principles Maintaining product life cycles Successful market research Competitive market analysis Effective product launches Dynamic product road maps Practical communication tips Develop a powerful business case Zusammenfassung Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. Inhaltsverzeichnis Introduction 1 About This Book 1 Foolish Assumptions 3 Icons Used in This Book 3 Beyond the Book 4 Where to Go from Here 4 Part 1: Getting Started with Product Management 5 Chapter 1: Welcome to the World of Product Management 7 Understanding the Need for Product Management 8 Recognizing the Critical Role of Project Management 9 Defining product management 9 Serving as a strategic driver for business 9 Product Management in a Nutshell: Checking Out Your Day-to-Day Life 12 Managing a product during every phase of its life 12 Reaching in to your bag of tricks 13 Chapter 2: Getting in Character: Discovering Your Role as a Product Manager 15 Orientation Day: Examining Your Role as Product Manager 15 Checking out the job description 17 Pinpointing product management on the organizational chart 19 Drafting your product management manifesto 20 Comparing Product Management to Other Related Roles 21 Checking out product marketing 22 Looking into program management 23 Exploring project management 25 Knowing what other roles you interact with 27 Conducting a Self-Assessment: Traits of a Great Product Manager 32 Business acumen 32 Industry knowledge and expertise 33 Technical knowledge 33 People skills 34 Decision-making skills 34 Problem-solving aptitude 35 A cool head 35 Leadership chops 36 Scoring your product manager traits 37 RACI and DACI: Understanding Responsibilities 38 Going the RACI route 38 Taking a DACI direction 39 Using RACI and DACI effectively 40 Chapter 3: Checking Out the Product Life Cycle 41 Defining the Product Life Cycle: What It Is and Isn't 41 Phases and gates 42 Mapping phase-gate to Agile methodologies 43 It's Just a Phase: Breaking Down the Product Life Cycle 46 Phase I: Conceive 46 Phase II: Plan 47 Phase III: Develop 48 Phase IV: Qualify 4...
