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Informationen zum Autor David Kadavy is a user interface designer whose clients include Silicon Valley startups such as oDesk, UserVoice, and PBworks. He led the design departments at two Silicon Valley startups and an architecture firm, taught a college course in typography, and studied ancient typography in Rome. David blogs about design at kadavy.net , and his Twitter handle is @kadavy . Klappentext Discover the techniques behind beautiful design by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work-and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design Illustrates cultural and contextual considerations in communicating to a specific audience Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind Dissects the elements of color, size, scale, proportion, medium, and form Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work. Zusammenfassung Discover the techniques behind beautiful design?by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work and how they can try to make them better. Inhaltsverzeichnis Introduction 1 Design as Literacy 2 The Hacker Attitude 3 The Gap in Design Knowledge 5 Part I: Understanding Design Chapter 1 Why Design Matters 9 What Design Really Is 11 What Design Is Not 13 The Layers of Design 15 Purpose 17 Medium and technology 17 Aesthetic decisions 18 Conclusion 18 Chapter 2 The Purpose of Design 19 Visual Design and Its Relation to User Experience Design 21 The basics of user experience design 22 The visual design of one product versus another 24 Sometimes a Visual Design Is Just Good Enough 25 Sometimes Visual Design Is Your Advantage 26 Reverse-Engineering the Twitter User Experience 28 User personas 29 Use cases 30 Wireframes 32 Knowledge Applied 33 Part II: Medium and Form Chapter 3 Medium and Form in Typography 37 The Tragedy of Misuse: Why You Hate Comic Sans 38 The Shackles of the Typographer: The Unalterable Word 45 The Formation of Our Alphabet 47 The Birth of Our Letters 50 The Twitter of the Roman Empire 51 The height of Roman typography 52 The Type That Has Lived On 62 The invention and spread of printing 63 Punchcutting: The cradle of the unalterable word 64 Venice and the Renaissance 65 France and Garamond 66 Garamond Today: Why You Don't Use Garamond on the Web 66 The birth of the "web font" 67 A great leap...
Inhaltsverzeichnis
Introduction 1
Part I: Understanding Design.
CHAPTER 1: Why Design Matters 9
CHAPTER 2: The Purpose of Design 19
Part II: Medium and Form.
CHAPTER 3: Medium and Form in Typography 37
CHAPTER 4: Technology and Culture 75
Part III: Composition.
CHAPTER 5: Fool's Golden Ratio: Understanding Proportions 105
CHAPTER 6: Holding the Eye: Composition and Design Principles 133
CHAPTER 7: Enlivening Information: Establishing a Visual Hierarchy 167
Part IV: Color.
CHAPTER 8: Color Science 195
CHAPTER 9: Color Theory 235
Part V: Appendixes.
APPENDIX A: Choosing and Pairing Fonts 291
APPENDIX B: Typographic Etiquette 311
Index 329
