Making Business Child''s Play - How to Build a Winning Brand

Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.

Inhaltsverzeichnis

Chapter - 00: Introduction; Section - 01: Part One; Chapter - 01: My journey, my story; Chapter - 02: Finding and keeping your idea; Chapter - 03: Know your customer, know your customer, know your customer; Chapter - 04: Be authentic, or why apostrophes don't matter; Chapter - 05: Branding gold dust (by Paul Yocum, Chief Growth and Marketing Officer, PZ Cussons); Chapter - 06: Protect yourself; protect your brand; Chapter - 07: Touch, feel and taste, or why you shouldn't get rushed off your feet; Chapter - 08: It starts with a good brief - how to make things; Chapter - 09: Literally getting from A to B or D2C; Chapter - 10: Let's start at the very beginning and really know your stuff; Chapter - 11: What's your margin and the imperfect art of forecasting; Chapter - 12: Listen and repeat - 'why money matters'; Chapter - 13: Identifying the successful engine of any business - getting it in front of customers; Chapter - 14: Joined at the hip and peas in a pod - marketing and selling; Chapter - 15: Above it all, staying true and being resilient;

Über den Autor / die Autorin

Joanna Jensen

Produktdetails

• Autoren: Joanna Jensen
• Verlag: Kogan Page
• Sprache: Englisch
• Produktform: Fester Einband
• Erscheint: 03.09.2025
• EAN: 9781398624573
• ISBN: 978-1-398-62457-3
• Seiten: 248
• Themen: Ratgeber > Gesundheit > Schönheit/ Kosmetik; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Allgemeines, Lexika; BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Women in Business, BUSINESS & ECONOMICS / Personal Success, Business innovation, Cosmetics, hair and beauty, Cosmetics, Hair & Beauty, Entrepreneurship / Start-ups