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The New Art of Creating: How AI Redraws Graphic Design proposes an immersion into the transformative impact of artificial intelligence (AI) on graphic design. This book addresses how AI has gone from being a technical tool to become a creative ally that automates tasks, optimizes processes and extends designers' capabilities. At the same time, it invites reflection on ethical issues such as authorship, copyright and the responsible use of this technology in a diverse cultural context. Beyond the present, the book looks to the future, offering recommendations for designers to adopt a continuous learning mindset and strategic skills that will enable them to lead interdisciplinary projects. Its main message is clear: AI does not replace human creativity, it amplifies it. This book is an invitation to embrace innovation and lead a new era in which the human and the technological merge to create more powerful and meaningful graphic design.
Über den Autor / die Autorin
Ana Somarriba Alvarado: Student of Design and Visual Communication at Universidad Americana UAM with interests in illustration and brand design, exploring creative trends and innovative technologies.Carlos Mendoza Jacomino: PhD in Science with expertise in Cognitive Neuroscience. Lecturer at Universidad Americana.
