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Hello, I'm pleased to present this book: 'MOBILE MEDIA: New Approaches to Teaching Administration. The student perspective.' The corporate environment is constantly changing, either by adapting to competition or by technological innovation. And students in this area need to interact in this way in the academic environment. The use of mobile devices such as mobile phones, notebooks and tablets is characteristic of the new generations of students. The book addresses the use of these mobile media as didactic pedagogical tools in the teaching of Business Administration. It is aimed at scholars, teachers and students in the specific area or any other academic area who wish to use this study as a research parameter.
Über den Autor / die Autorin
The author has a Master's Degree in Teaching and Technologies, an MBA in Business Management, an MBA in Project Management, a Specialisation in Industrial Administration, a Specialisation in Distance Learning. Professor of Administration in the area of Production and Logistics, Entrepreneur in the Dental Prosthesis sector.
