Marketing Island Destinations

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have b

Inhaltsverzeichnis

1. Small Island Developing States: Issues and Prospects 2. Strategic Destination Marketing: The Key to a Competitive Advantage 3. Rebranding Norfolk Island – Is it Enough to Rebuild Visitor Numbers? 4. British and French Visitors’ Motivations and Images of Mauritius: A Qualitative Approach 5. Market Positioning: The Case of Barbados 6. Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus 7. E-Marketing: An Evaluation of Tobago’s Official Tourism Website 8. Strategic Destination Marketing, Nagigi style: Olivia’s Homestay in Fiji 9. Tourism, Destination Imaging and the ‘New’ Paradigm: Rebranding Paradise in the Hawai‘ian Islands 10. Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember 11. Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean 12. Weathering the Storm – Crisis Marketing for Small Island Tourist Destinations 13. The Competitive Island Destination

Über den Autor / die Autorin

Acolla Lewis-Cameron, Sherma Roberts

Zusammenfassung

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have b

Produktdetails

• Autoren: Acolla (University of the West Indies Lewis, Acolla Roberts Lewis, Acolla Roberts Lewis-Cameron
• Mitarbeit: Acolla Lewis (Herausgeber), Lewis Acolla (Herausgeber), Acolla Lewis-Cameron (Herausgeber), Lewis-Cameron Acolla (Herausgeber), Sherma Roberts (Herausgeber), Roberts Sherma (Herausgeber)
• Verlag: Taylor & Francis Ltd.
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 14.10.2024
• EAN: 9781032928463
• ISBN: 978-1-0-3292846-3
• Seiten: 186
• Themen: Ratgeber > Sport; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Einzelne Wirtschaftszweige, Branchen; Hospitality industry, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Tourism industry, Hospitality, sports, leisure and tourism industries