Manipulation of the American Voter - Political Campaign Commercials

Inhaltsverzeichnis

Illustrations
Foreword
Preface
Introduction
Positive Political Advertising
Negative Political Advertising
Combating Negative Advertising: Proactive and Reactive Strategies
Storytelling in Political Advertising
Political Advertising Appeals
The Power of Recorded Visual Images
Style: Composition of Polispots
References
Index

Über den Autor / die Autorin

KAREN S. JOHNSON-CARTEE is Professor of Advertising and Public Relations and Speech Communication at the University of Alabama.

GARY A. COPELAND is Professor of Telecommunication and Film and Speech Communication at the University of Alabama. They are the authors of Negative Political Advertising (1991) and Inside Political Campaigns (1997).

Produktdetails

• Autoren: Gary Copeland, Copeland Gary A., Karen Johnson-Cartee, Johnson-Cartee Karen S.
• Verlag: Bloomsbury
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 21.08.1997
• EAN: 9780275955885
• ISBN: 978-0-275-95588-5
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Politikwissenschaft > Politische Wissenschaft und Politische Bildung; USA, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, United States of America, USA, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, Elections and referenda / suffrage, Politics, Law, and Government