Inside Political Campaigns - Theory and Practice

Inhaltsverzeichnis

Series Foreword by Robert E. Denton, Jr.
Introduction by Dan Nimmo
The Evolution of Political Campaigning
Modern Political Communication Consulting
Understanding the Public Opinion Process in the United States
Understanding Political Leadership
Political Communication Effects
Political Communication Research Methods and Applications
Political Advertising
Legal and Ethical Considerations
References
Index

Über den Autor / die Autorin

KAREN S. JOHNSON-CARTEE is Professor of Advertising and Public Relations and Speech Communication at The University of Alabama.

GARY A. COPELAND is Professor of Telecommunication and Film and Speech Communication at The University of Alabama.

Produktdetails

• Autoren: Gary A. Copeland, Copeland Gary A., Karen S. Johnson-Cartee, Johnson-Cartee Karen S.
• Verlag: Bloomsbury
• Sprache: Englisch
• Altersempfehlung: 7 bis 17 Jahre
• Produktform: Fester Einband
• Erschienen: 22.04.1997
• EAN: 9780275955878
• ISBN: 978-0-275-95587-8
• Seiten: 296
• Gewicht: 567 g
• Serie: Praeger Series in Political Communication
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Politikwissenschaft > Politische Wissenschaft und Politische Bildung; LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, Elections and referenda / suffrage, Politics, Law, and Government