Transformation of Boeing From Technological Leadership to Financial - Engineering and Declin

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

Inhaltsverzeichnis

Preface; 1. Introduction – from the wright brothers to a global duopoly; 2. Theoretical issues in OEM commercial airline sector; 3. The customer model: from domestic to global airlines; 4. OEMs: the Boeing-airbus duopoly; 5. From simple and complex failure to catastrophe: the B-max debacle; 6. Boeing stalls and then declines in sales and market share; 7. Discussion and the new capitalist approach; 8. Conclusion: lessons from Boeing; Appendices; References.

Zusammenfassung

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

Produktdetails

• Autoren: Charles McMillan, Charles (Schulich School of Business Mcmillan
• Verlag: Cambridge University Press ELT
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 31.12.2024
• EAN: 9781009475624
• ISBN: 978-1-0-0947562-4
• Seiten: 100
• Serie: Elements in Reinventing Capitalism
• Themen: Sachbuch > Geschichte > Sonstiges; BUSINESS & ECONOMICS / Industries / General, BUSINESS & ECONOMICS / Corporate & Business History, HISTORY / Social History, History of specific companies / corporate history, Ownership and organization of enterprises, Ownership & Organization Of Enterprises, Industrialisation & Industrial History, Industrialisation and industrial history