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Informationen zum Autor Bob Dignen is a director of York Associates, a training company which offers a range of English Language, professional communication and intercultural courses and seminars. Bob specialises in designing and delivering seminars to develop international project team performance. Ian McMaster is editor-in-chief of the Business English magazine Business Spotlight. He studied economics at the University of Cambridge and the London School of Economics, and is a qualified Business English teacher. He has written widely on business and Business English topics. Ian's specialist research interest is the use of English as a lingua franca in business, and communication problems between native and non-native speakers. Klappentext Improve the way you communicate in English when working internationally - it's as much about how you say it as what you say! Zusammenfassung Improve the way you communicate in English when working internationally - it's as much about how you say it as what you say!
Bericht
'As well as being ideal for self-study, this title would also be a useful addition to a business English teacher's bookshelf as it covers a range of theoretical aspects of business, eg relationship-building styles, and also contains a selection of up-to-date functional language. Needless to say, it is also a good source of lesson ideas.'
Julie Allen, Exeter, UK, English Teaching professional (Issue 89 November 2013)
'Finally, modern, well-written and practical Business English texts that are perfect for reference and/or classroom use.' Peter A. Lewis-Watts, Certified ESL Instructor, Barrie, Ontario, Canada.
Praise for a previous edition:
'...a welcome addition to Business English literature ... the book incorporates pertinent and up-to-date research findings ... readers are encouraged to appreciate the role of possible factors that shape communication, including communicative purposes, cultural differences and expectations, gender, contexts, and much more. Readers will benefit from the links between theoretical research findings and pedagogy.'
ELT Journal, April 2012
