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A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
Inhaltsverzeichnis
Chapter - 00: Introduction Chapter - 01: The History and Evolution of Influencer Marketing Chapter - 02: Understanding the Landscape of Influencer Marketing Chapter - 03: Legalities and Ethical Considerations Chapter - 04: Using Social Listening for Your B2B Influencer Campaigns Chapter - 05: Crafting Your Influencer Marketing Campaign Chapter - 06: Tools of the Trade: Analysis, Measurement, and Content Creation Chapter - 07: Forging Long-Term B2B Influencer Partnerships Chapter - 08: International Influencer Marketing Chapter - 09: Influencer Marketing on LinkedIn and Other B2B Networks Chapter - 10: Amplifying Your Strategy Chapter - 11: Multimedia platforms (Instagram and Snapchat) Chapter - 12: Other platforms to consider Chapter - 13: Crisis Management in Influencer Marketing Chapter - 14: Getting Identified as an Influencer Yourself Chapter - 15: Achieving Long-term Success as a Creator Chapter - 16: Looking Forward: Future Trends in B2B Influencer Marketing
Über den Autor / die Autorin
Nick Bennett is TACK's Co-Founder and Chief Customer Officer, a seasoned B2B marketer with over a decade of experience in the tech industry. Based near Boston, Massachusetts, Nick specializes in go-to-market strategies, championing a people-first approach to foster meaningful connections and drive revenue growth.
As an advocate for integrating the creator economy into B2B marketing, Nick brings unique insights from his experience both as a creator collaborating with B2B brands and as a B2B professional partnering with creators. He is the author of the People-First GTM Newsletter, delivering weekly insights on aligning go-to-market strategies with modern buying behaviors.
Nick also co-hosts the GTM News Desk podcast with Mark Kilens, discussing essential B2B Go-to-Market trends and strategies. Through these platforms, Nick continues to share his expertise and advocate for people-centric approaches in the B2B landscape.
