Mapping the Deep - Innovation, Exploration, and the Dive of a Lifetime

Embark on an extraordinary journey into the depths of the ocean.
Oceanographer Dawn Wright made history in 2022 when she became the first Black person to visit Challenger Deep, the deepest and most unexplored place on Earth—a trip that took her over 10,000 meters beneath the Pacific Ocean’s surface. Remarkably, we know less about the ocean floor than we do about the surface of the moon. Barely one-fifth of the seabed has been mapped in high resolution to date. As an ocean scientist and explorer, Dawn has made it her mission to change that.
Mapping the Deep takes you on an extraordinary adventure with an extraordinary woman into the depths of Challenger Deep, showcasing the perseverance and innovation needed for ocean exploration. With a focus on Dawn’s historic dive, her personal journey, and the cutting-edge technology that made the expedition possible, this book highlights the crucial importance of mapping the ocean and its profound impact on our planet’s future. From the fascinating history of the area and the incredible stories of its explorers to the diverse marine life that resides within, prepare to be inspired.
Through a blend of history, fascinating facts, and beautiful images, Mapping the Deep offers a unique perspective on the challenges and triumphs of deep-sea exploration.
Dr. Dawn Wright, chief scientist of Esri, is a
specialist in marine geology, geography, and oceanography. To many, she is @deepseadawn—a
name earned after completing numerous trips to the bottom of the ocean. In 1991
she became the first Black woman to dive to the ocean floor in Alvin, a
deep-sea submersible vehicle.

Inhaltsverzeichnis

Foreword

Chapter 1: The dive
Chapter 2: Deepsea Dawn
Chapter 3: The mysteries of Challenger Deep
Chapter 4: The five deeps
Chapter 5: No limits
Chapter 6: Why we map the deep (and why you should care)
Chapter 7: Charting a hidden world
Chapter 8: Diving deeper
Acknowledgments
Additional Resources
Credits
About the Author

Über den Autor / die Autorin

As chief scientist of Esri, Dawn Wright aids in strengthening the scientific foundation for Esri software and services, while also representing Esri to the scientific community. A specialist in marine geology, with record-setting submersible dives in Alvin (to the East Pacific Rise), Pisces V, and the Limiting Factor (to Challenger Deep), she has also authored and contributed to some of the most definitive literature on marine GIS. Dawn is an elected member of both the US National Academy of Sciences and the US National Academy of Engineering, as well as a Fellow of the American Association for the Advancement of Science, The Oceanography Society, and the Geological Society of America. She holds lifetime achievement awards from the American Association of Geographers, the Geological Society of America, and WINGS World Quest Women of Discovery. Dawn is also professor of geography and oceanography at Oregon State University, where she was named Oregon Professor of the Year in 2007. She has coauthored several books for Esri Press, including Ocean Solutions, Earth Solutions and the GIS for Science series.
Kathryn D. Sullivan is a geologist, oceanographer, and former NASA astronaut. She was the first American woman to walk in space, the first woman to dive to Challenger Deep, and the first person to do both.

Zusammenfassung

Mapping the Deep takes you on an adventure into the depths of Challenger Deep, showcasing one woman's perseverance and innovation needed for ocean exploration.

Vorwort

Key Selling points

• An important book about the challenge of mapping the ocean
• Author Dawn Wright is Chief Scientist at Esri, the world’s leading GIS company with a 43% global market share
• Written in an accessible, positive style that will appeal to a wide audience
• Compelling title that will capture readers’ attention
• Foreword by former astronaut and marine biologist, Kathryn Sullivan.
• Companion site (https://mappingthedeep-story.hub.arcgis.com/)with more information about Dawn’s 2022 dive to Challenger Deep, and why mapping the oceans’ floors is essential to reduce the risk of exhausting critical resources and improve resource management

Key Actions

• September 3 publication date and launch at the beginning of Esri’s 2024 Users Conference in July 2024 (~15,000-20,000 attendees). This will potentially include a book signing by Dawn. The book will be promoted in several places during the conference (plenary, potential Press promotion, bookstore, Esri Press booth, science symposium)
• National and local media pending the author's schedule and availability
• Review outreach
• AAG 2024 - Book display
• URISA GIS-Pro - book display/postcard promo in tote bag for all attendees
• Esri placement and campaigns - dedicated email campaign, Social media campaign through Esri’s social team, Esri Podcast.

PR Plan

• The Esri press release will have global distribution through Business Wire.
• Promotion through Esri channels (print and digital magazines)
• Placements across our external media partnerships and editorial programs (Forbes Contributor Group , GovLoop, Geospatial World, Geo Week News, Mongabay, ENR, Lidar Magazine).
• Author often gives talks/presentations - potential promotion at future events once dates confirmed.

Advertisements

• Amazon Ads
• Shelf Awareness Pro and Reader
• Library Journal, School Library Journal, other trade and education publications

Produktdetails

• Autoren: Dawn J. Wright
• Mitarbeit: Kathryn Sullivan (Vorwort), Kathryn D. Sullivan (Vorwort)
• Verlag: Ingram Publishers Services
• Sprache: Englisch
• Produktform: Taschenbuch
• Erscheint: 03.09.2024, verspätet
• EAN: 9781589487888
• ISBN: 978-1-58948-788-8
• Seiten: 186
• Themen: Naturwissenschaften, Medizin, Informatik, Technik > Geowissenschaften > Allgemeines, Lexika; Biography: general, Gender studies: women and girls, Oceanography (seas and oceans), Biography: adventurers and explorers, Geographical information systems, geodata and remote sensing