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As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting today by analyzing the institution's development, its presentday operations, and its prospects for the future. Covering everything from globalization and the rise of the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a vital component of our mass media.
Inhaltsverzeichnis
I: Defining the Public Media Terrain; 1: Introduction; 2: Public Broadcasting; 3: Brand New World?; 4: The PBS Brand and the Merchandising of Public Service; 5: The FCC and the Public Interest; 6: Pacifica Radio's Crisis of Containment; II: Critical Dimensions; 7: Introduction; 8: The Public and Its Problems; 9: Advertising on Public Television; 10: Should One Size Fit All Audiences?; 11: DBS and the Public Interest Opportunity in Satellite Television; 12: Making Money and Serving the Public Interest; III: Global Perspectives; 13: Introduction; 14: The CBC and the Public Interest; 15: Public Broadcasting, the Information Society, and the Internet; 16: Between Globalization and Democratization; 17: Canadians Connected and Unplugged; IV: Where Do We Go from Here: Civic Space, Cyber Market, Public Trust, or Grassroots Alternatives?; 18: Introduction; 19: Social Capital, Civic Space, and the Digital Revolution; 20: Resisting the Market Model of the Information Highway; 21: Public Television in the Digital Age; 22: The Grassroots Radio Movement in the United States; 23: Microradio
Über den Autor / die Autorin
DeeDee Halleck, Michael P. McCauley, B. Lee Artz, Paul E Peterson
