Understanding the Older Consumer - The Grey Market

Zusammenfassung

Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

Produktdetails

• Autoren: Barrie Gunter, Barrie (University of Leicester Gunter
• Verlag: Taylor & Francis Ltd.
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 11.09.2017
• EAN: 9781138462625
• ISBN: 978-1-138-46262-5
• Seiten: 188
• Serie: International Series in Social Psychology
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Soziologie > Sonstiges; BUSINESS & ECONOMICS / Consumer Behavior, SOCIAL SCIENCE / Gerontology, Anthropology, SOCIAL SCIENCE / Anthropology / General, Age groups: the elderly, Consumerism, Age groups: the elderly / old age