Political Marketing in Retrospective and Prospective

Zusammenfassung

This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. This book was published as a special issue of the Journal of Political Marketing.

Produktdetails

• Autoren: Christine B. (Bentley University Williams, Christine B. Newman Williams
• Mitarbeit: Bruce I. Newman (Herausgeber), Newman Bruce I. (Herausgeber), Christine B. Williams (Herausgeber), Williams Christine B. (Herausgeber)
• Verlag: Taylor & Francis Ltd.
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 23.07.2015
• EAN: 9781138946477
• ISBN: 978-1-138-94647-7
• Seiten: 152
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Politikwissenschaft > Politisches System; USA, History, Media Studies, POLITICAL SCIENCE / General, Political structure & processes, Humanities, Communication Studies, Political campaigning & advertising, Political campaigning and advertising, Political structure and processes