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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
Inhaltsverzeichnis
List of figures
List of tables
Preface
Acknowledgements
Chapter 1 An introduction to consumer analytics
Chapter 2 Purchase insight and the anatomy of transactions
Chapter 3 Web and social activity
Chapter 4 Extant research, decision-making and exogenous cognition
Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse.
Chapter 6 Perceptual and communicative features of consumer choice
Chapter 7 Individual and social features of consumption
Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic
Index
Über den Autor / die Autorin
Andrew Smith is the Interfaith Advisor to the Bishop of Birmingham, United Kingdom. He brings years of experience and expertise in the area of interfaith dialogue and fostering relationship between different faith and community groups.
Ulrike Hunt works for The Feast in Luton, United Kingdom. She too carries years of experience of interfaith dialogue with teenagers and of training others in how to create a safe space for teenagers to experience constructive dialogue.
Zusammenfassung
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
