Reputation Management and Family Business

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

Inhaltsverzeichnis

1. Reputation ​ – importance to the modern organization 2. Areas which determine the reputation of family businesses 3. The concept of family business reputation management 4. Family business reputation management 5. Evaluation, conclusions and recommendations for family business reputation management

Über den Autor / die Autorin

Zdzisława Dacko-Pikiewicz is Professor of Applied Sciences and Rector at WSB University, Poland.

Zusammenfassung

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

Produktdetails

• Autoren: Zdzisawa (Wsb University Dacko-Pikiewicz, Zdzisława Dacko-Pikiewicz, Zdzislawa (Wsb University Dacko-Pikiewicz
• Verlag: Taylor & Francis Ltd.
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 31.05.2023
• EAN: 9781032127798
• ISBN: 978-1-0-3212779-8
• Seiten: 228
• Serie: Routledge Studies in Management, Organizations and Society
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management; BUSINESS & ECONOMICS / Economics / General, Economic systems and structures, Economic systems & structures