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Zusatztext ' At last a serious book about the fashion industry! A must for fashion departments! marketing and business schools and careers advisers alike.' - UC Magazine Informationen zum Autor Tim Jackson is a Principal Lecturer at The London College of Fashion specialising in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management . Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media. He was awarded ‘Best Journalist’ by the European Luxury Marketing Council in association with The Wall Street Journalat the Luxuria 2010 awards. David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management . Klappentext This indispensable guide to the fashion industry, has case studies, interviews and profiles, chapters by leading experts on specialist topics and offers expert advice on careers in fashion retailing with a unique overview of the fashion industry. Zusammenfassung This indispensable guide to the fashion industry, has case studies, interviews and profiles, chapters by leading experts on specialist topics and offers expert advice on careers in fashion retailing with a unique overview of the fashion industry. Inhaltsverzeichnis 1. The Nature of the Clothing and Textile Industries: Structure, Context and Processes 2. Analysing Fashion 3. Fashion Design 4. Global Luxury brands 5. Fashion Clothing Manufacture 6. Fashion Retailing 7. Fashion Buying and Merchandising 8. Fashion Journalism 9. Fashion PR and Styling 10. Careers in Fashion Retailing 11. The Future for Fashion ...
