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This insider's guide shares the secrets of successful eBay listings, explaining how to use templates for a signature look, automate listings with sales generators, tweak photos to display an item at its best, shoot difficult items effectively (such as jewelry, coins, and cars), and fine-tune item descriptions. .
Inhaltsverzeichnis
Introduction.
Part I: Getting Chummy with the Basics.
Chapter 1: Attracting Buyers with Your eBay Listing.
Chapter 2: Getting a Quick Start with the Sell Your Item Page.
Chapter 3: Knowing How HTML Works.
Part II: Lining Your Pockets with HTML.
Chapter 4: HTML Text - Formatting Basics.
Chapter 5: Playing the (Hyper) Links.
Chapter 6: Brewing JavaScripts (Not the Starbucks' Kind).
Chapter 7: Embedding Images for Flash and Effect.
Chapter 8: Plumping Up Your Description.
Chapter 9: Adding Some Bells and Whistles.
Part III: Turning Pictures into Dollars.
Chapter 10: Choosing and Knowing Your Camera.
Chapter 11: Outfitting Your Studio.
Chapter 12: Getting the Right Light (or the Light Right).
Chapter 13: Setting Up Your Pictures.
Chapter 14: Special-Situation Photography.
Chapter 15: Getting the Pictures from Your Camera to eBay.
Part IV: Advanced Applications for Your Newfound Skills.
Chapter 16: Making Perfect Pictures.
Chapter 17: Dolling Up Your eBay Store.
Chapter 18: Porting Your Listings to Other Sites.
Chapter 19: Automating with HTML Generators.
Part V: The Part of Tens.
Chapter 20: Debunking the Ten (or so) Online Photography Myths.
Chapter 21: Ten Tips for Your Auction Design.
Appendix: Mechanizing Your Sales with Third-Party Management Tools.
Index.
