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"Building, Marketing, and Scaling Your New Business will teach you how to establish an online presence, attract your ideal customers, and maximize your profits"--
Über den Autor / die Autorin
For more than four decades, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family;Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, and our industry partners to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.
Stephanie Diamond, founder of Digital Media Works, Inc., is a seasoned 20-year management/marketing professional. She worked for eight years as Marketing Director at AOL, witnessing its subscriber growth from under 1 million to 36 million. She has created successful multimedia software products for AOL and developed unique business strategies and products for various media companies like AOL Time Warner, Redgate New Media, and Newsweek, Inc. Stephanie is the author of Content Marketing Strategies For Dummies as well as 25+ other marketing books.
Zusammenfassung
Are you ready to launch your business and maximize your profits?
Entrepreneur Quick Guides were specifically created for modern-day entrepreneurs on the go, providing practical tips and actionable steps that can be swiftly and effectively implemented. Building, Marketing, and Scaling Your New Business will teach you how to establish an online presence, attract your ideal customers, and maximize your profits.
This guide offers invaluable insights and solutions to questions such as:
- How do I build my web presence?
- What type of equipment and software will I need?
- How can I use advertising and marketing to build my brand?
- How can superior customer service create lifetime customer loyalty?
- How to pay yourself, employees, and manage your taxes?
This guide will take you through the final steps towards launching a successful business. Get your business off the ground and start making money today!
Vorwort
Marketing
Entrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. All books and authors will be featured prominently leading up to and at pub time. These include the following:
Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines—2.6 million monthly digital and print magazine readers
Newsletters: Entrepreneur Daily: 156K Active Subscribers
Book of the Week: 21.1K Active Subscribers
Franchise: 48K
Entrepreneur.com-15MM Social Followers
Additional Publisher Marketing
Advertising in Entrepreneur print and digital magazine
Email campaign to minimum 340K Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience of 20MM unique visitors/month)
Book cover and text links within related articles and channels on Entrepreneur.com
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Targeted Amazon advertising campaign