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Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth.
Inhaltsverzeichnis
Chapter - 01: Brand storytelling: what is it?; Chapter - 02: Where do I start? Introduction to Design Thinking; Chapter - 03: The magic and magic tricks in story'; Chapter - 04: IMC reimagined: building an integrated marketing plan with story; Chapter - 05: The brand story hero: putting your customer at the heart of your brand story; Chapter - 06: If story is magic, vulnerability is the magic wand; Chapter - 07: Ethics in storytelling: when to use your secret weapons; Chapter - 08: Immersive storytelling: exploring the story experience; Chapter - 09: Your best brand storytellers in the digital age: employees and influencers; Chapter - 10: Marketing (actually, testing) your brand story; Chapter - 11: Benchmarking your brand story; Chapter - 12: The future of brand storytelling: how AI, machine learning and automation can only tell one side of the story; Chapter - 13: Villains and antagonists: The bad guys who want to tear down your brand story; Chapter - 14: Inspire your brand story: interviews with leading storytellers around the world; Chapter - 15: The Storytelling Workbook: Your step-by-step guide to designing brand stories;
Über den Autor / die Autorin
Miri Rodriguez, based in Pompano Beach, Florida, is an award-winning and globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist and a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences around the world. Her previous clients include Adobe, Discover, Walmart and McKesson.
