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This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.
Inhaltsverzeichnis
Chapter 1: Today's Marketing Environment
Chapter 2: Understanding Today's Consumer
Chapter 3: Digital Marketing
Chapter 4: The Marketing Plan
Chapter 5: The Tourism and Hospitality Product
Chapter 6: Pricing
Chapter 7: Distribution
Chapter 8: The Role of Advertising and Sales Promotions
Chapter 9: Public Relations and Personal Selling
Chapter 10: Customer Service
Chapter 11: Marketing Research
Chapter 12: Tourism Marketing Ethics
Über den Autor / die Autorin
Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina.Snappy and insightful travel journalist, Louise Hudson writes for a host of newspaper travel sections, online sites, and her own blog: www.onetwoski.blogspot.com. Published in three countries since 2005, her work has made its way into Ski Canada, More Canada, LA Times, USA Today, Dallas Morning News, Boston Globe, Globe & Mail and Houston Chronicle among many others. As well as winter sports articles, she writes tantalizing travel tales for a variety of outlets including the Calgary Herald in Canada, which she considers her part-time home. Meeting Simon at school in England in 1975 has led to a lifetime of adventurous travel and work abroad together, as well as a measure of audacious entrepreneurialism when they set up a very successful fashion business in the 1980s. Louise contributes cutting-edge case studies and energetic editing to this manual.
