Environmental Strategic Communication - Advocacy, Persuasion, and Public Relations

This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

Inhaltsverzeichnis

Introduction
Chapter 1: Historic Milestones and Trailblazers
Chapter 2: Opinion Leadership
Chapter 3: Public Relations and Advocacy
Chapter 4: Persuasion and Visual Rhetoric
Chapter 5: Ethics
Chapter 6: Public Scoping and Engagement
Chapter 7: Media Relations
Chapter 8: Advanced Writing and Visual Tactics
Chapter 9: Digital Environmentalism
Chapter 10: Corporate Social Responsibility
Chapter 11: Community, Accessibility, and Diversity
Chapter 12: International Communication
Chapter 13: Greening the Field: Communication and Sport
Chapter 14: Populism
References
Index
About the Author

Über den Autor / die Autorin

By Derek Moscato

Zusammenfassung

This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

Produktdetails

• Autoren: Derek Moscato
• Verlag: Rowman and Littlefield
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 01.12.2023
• EAN: 9781538152287
• ISBN: 978-1-5381-5228-7
• Seiten: 256
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Green Business, Business and the environment; ‘green’ approaches to business, Business & the environment, 'Green' approaches to business