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Strategy for Business - A Reader

Englisch · Taschenbuch

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Beschreibung

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`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy... a comprehensive introduction to the literature and will become required reading for students of economics, organizational behaviour and business' - Costas Markides, London Business SchoolThis dynamic selection includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. This is a course reader for The Open University undergraduate course Business Behaviour in a Changing World (B300).

Inhaltsverzeichnis










SECTION ONE: DIFFERENT VIEWS OF STRATEGY
What Is Strategy? - Michael E Porter
Theories of Strategy - Richard Whittington
Of Strategies, Deliberate and Emergent - Henry Mintzberg and James A Waters
SECTION TWO: INDUSTRY EFFECTS
Analyzing the Industry Environment - Robert M Grant
Industry Evolution - Robert M Grant
The Firm Matters More Than the Industry - Charles Baden-Fuller and John Stopford
SECTION THREE: FIRM EFFECTS: RESOURCES, CAPABILITIES AND CORE COMPETENCIES
The Firm as an Administrative Organization - Edith T Penrose
Looking Inside for Competitive Advantages - Jay B Barney
Dynamic Capabilities and Strategic Management - David J Teece, Gary Pisano and Amy Shuen
SECTION FOUR: STRATEGIC INNOVATION AND FIRM SIZE
Limits to the Learning Curve - William J Abernathy and Kenneth Wayne
Architectural Innovation - Rebecca M Henderson and Kim B Clark
The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
Strategic Innovation in Established Companies - Constantinos Markides
SECTION FIVE: ORGANISATIONAL STRUCTURES, LEARNING AND KNOWLEDGE MANAGEMENT
The Dynamics of Industrial Capitalism - David J Teece
Perspectives on Alfred Chandler¿s Scale and Scope
Absorptive Capacity - Wesley M Cohen and Daniel A Levinthal
A New Perspective on Learning and Innovation
Strategic Thinking and Knowledge Management - Ysanne Carlisle
SECTION SIX: CHANGING CONTEXTS: THE GLOBAL INFORMATION ECONOMY
Global Strategy - Sumantra Ghoshal
An Organizing Framework
Increasing Returns and the New World of Business - W Brian Arthur
Global Strategy in the Twenty-First Century - George S Yip


Zusammenfassung

Provides a comprehensive selection of essential readings, covering six key areas in business strategy: What is Strategy?; Competition and Industry Effects; Resources, Capabilities and Core Competencies; Strategic Innovation and Firm Size; Organisational Structures, Learning and Knowledge Management; and the Global Information Economy.

Produktdetails

Autoren Mariana Mazzucato, Open University
Mitarbeit Mariana Mazzucato (Herausgeber), Mazzucato Mariana (Herausgeber)
Verlag Sage Publications Ltd
 
Sprache Englisch
Produktform Taschenbuch
Erschienen 21.11.2001
 
EAN 9780761974130
ISBN 978-0-7619-7413-0
Seiten 400
Serien Published in association with the Open University
Published in Association with
Themen Ratgeber > Recht, Beruf, Finanzen
Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Sonstiges

BUSINESS & ECONOMICS / Strategic Planning, business strategy

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