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Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.
Inhaltsverzeichnis
Acknowledgements
About this book
Part 1: Understanding audiences and stories
Chapter 1: Understanding online readers and listeners
Chapter 2: How we respond to stories: The Story Funnel
Chapter 3: Six essential story ingredients
Part 2: Developing online and audio stories
Chapter 4: Storytelling with purpose
Chapter 5: Constructing your story
Chapter 6: Telling your story
Chapter 7: Writing for listeners
Chapter 8: Reviewing, editing, and publishing your story
Index
Über den Autor / die Autorin
Anna Faherty is an Honorary Lecturer at University College London and an Associate Lecturer at University of the Arts London. Anna also runs the writing, training and content development consultancy Strategic Content. Her clients include The Design Museum, Natural History Museum, Wellcome Collection and V&A.
Zusammenfassung
Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.
